SEO and website management
Keeping your website up to date, providing a regular supply of fresh content and maintaining its search engine rankings are critical to attract traffic and generate leads. We offer an integrated PR and SEO service and can provide a complete package to help companies manage and maintain their website.
An integrated SEO service
Adding fresh content to your website and generating backlinks through PR will make it more ‘visible’ to the search engines, but to fully optimise its performance it is helpful to bring in the technical skills that an SEO professional can provide.
However some SEO agencies are more geared to promoting products and services to the mass consumer market and fail to understand the needs of companies operating in more complex B2B sectors such as technology, finance and investment.
As a result, you may find your SEO agency will give priority to attracting high-volume search terms with little relevance, while ignoring highly-targeted terms that may attract less traffic but are exactly the type of phrases that your specialist buyers would use.
In addition, if you are using separate SEO and PR agencies, it is difficult to co-ordinate their activities and benefit from synergy and shared insights.
In response to customer demand, Turquoise offers a fully integrated service, working alongside our partner SEO agency and using our understanding of a client’s business to inform their activities. We manage and monitor the service and provide regular reports.
IDEAL FOR: Companies operating in more complex B2B markets or sectors who have found that SEO agencies fail to understand their needs; those who want the benefits of SEO and PR but without the cost or hassle of employing two separate agencies.
Website maintenance package
Managing a website is an ongoing commitment that requires a whole range of skills including copywriting, web development, graphic design and SEO. In small companies, especially those with little marketing resource, it is often overlooked for long periods and when changes or updates are agreed, it may involve more than one external party.
Turquoise offers a full maintenance package for an affordable monthly fee. Our service, which is tailored to your needs, can cover any combination of the following:
Regular blogs – eg news and insight pieces or case studies, providing a fresh supply of content at agreed intervals (typically two to three per month)
Amends to existing pages – eg updating facts and figures, revising messaging in line with changing market trends or customer demand
Creation of new pages or sections – for example for the launch of a new product or service
Keyword research – finding additional search terms that your clients may be using, which we can then target by creating relevant blogs or using SEO techniques
Technical assistance – resolving any issues that arise for example where automatic updates create problems with mobile displays or make take down the site altogether
SEO – assistance from an SEO professional to enhance the site’s ranking and attract traffic
Monitoring and reporting – We will keep a watchful eye on your site’s performance and produce regular monthly reports.
IDEAL FOR: Small companies who want to attract leads and keep their site up to date but do not have the time or the range of skills required in-house.
