Technology PR
Building profile and explaining the benefits of your products and services are amongst the key challenges for technology businesses. PR can help you to break through the ‘noise’, build traction and establish your position in the market. In some cases, it may be the defining factor behind a company’s success.
Turquoise supports businesses at all stages in their lifecycle – from start-ups and scale-ups to established B2B tech companies. We have worked with hundreds of different organisations in sectors ranging from IT and cybersecurity to fintech and healthtech, as well as industrial technology and inspection.
We can help you build your presence in the UK and internationally. Through our integrated PR, content and SEO packages we can also attract inbound traffic to your website and generate new leads.
PR for start-ups
Start-ups often have a limited window to make their mark and demonstrate the potential of their product. PR is a cost-effective way to kick start the process and raise awareness amongst the target audience. Research shows that brands or technologies that do take off tend to be those that have had the benefit of publicity as familiarity makes buyers more receptive.
Innovative businesses often have difficulty in explaining their technology and differentiating themselves in the market. We can help you develop the right messaging for different audiences and communicate your unique proposition.
We offer affordable, tailor-made packages to enable you to choose exactly the right mix of services for your needs – for example, an initial press release announcing the launch, with follow-up stories, blogs and other content and a one-off SEO service to ensure your website is fully optimised.
Scale-ups and established companies
Having navigated the early stages, businesses will typically be on a mission to build and grow. Having your success stories covered on media channels, and being seen commenting on industry issues and trends, will give you regular exposure before the target audience and enhance your reputation as an industry expert. Over time PR can help a business punch above its weight and establish itself as a key player within its field. It can also boost the visibility of your website and help attract more traffic, especially when used in conjunction with SEO.
Raising funds and preparing for an exit
Apart from targeting potential clients, PR will help you achieve recognition amongst the wider business and investment community, including investors and companies seeking acquisitions.
Repeated media coverage will build a digital trail for the business so even a quick online search for the company name will reveal a string of success stories and interviews.
If you are planning to raise funds or find a buyer, any communications you send out should incorporate subtle messages about the business so they can understand its value proposition. While the final figure may be based on market value, good PR will certainly provide reassurance for buyers and investors and can help influence their decision making.
