PR for property investors and finance providers
With a background in real estate and expertise in financial PR, Turquoise is ideally placed to help property funds and investors. We work with companies to raise their profile and safeguard their reputation.
PR for property investment and finance firms
Property finance companies that have used a property PR agency often tell us, ‘Our previous agency didn’t understand finance’. Certainly marketing a finance firm requires a different approach than a general property business, such as an understanding of the investment landscape, and there may be compliance issues involved too.
We work with companies at the intersection of property and finance including:
- finance providers such as mortgage companies, bridging finance firms, banks and P2P platform
- investors – including private equity, real estate funds, infrastructure investors and private or family offices
- professionals working in the field of property investment such as agents, law firms and other advisors.
Crisis and reputation management
The nature of property investment is such that even the most careful and responsible company may find itself the focus of unwanted media attention. It may an unexpected issue that suddenly comes to light such as a problem with cladding or safety standards; an incident on your premises; or in response to a planning application.
Whatever the cause, property issues can evoke strong emotions and it is unwise to ignore the situation, especially if the media have become involved. Failure to respond to allegations against you can imply that they are true which can in turn cause lasting damage to your brand.
We have extensive experience advising on crisis management, issuing statements and briefing journalists, ensuring that companies put their point of view across effectively to safeguard their reputation and their business.
