Why do some things catch on and become massive hits when similar ideas fail? And what is the secret to making products that people like? These are important questions for …
Category Archives: Technology
7 reasons for businesses to use PR
‘What can PR do for my business?’ That is a common question from smaller businesses – so here are seven reasons to incorporate it as part of your marketing mix: …
How to beat the robots – 10 key skills for the future
While automated systems are set to replace humans in many roles, emerging technologies will also open up new possibilities and create demand for new skills. So how can we beat …
What tech firms can learn from the Finns
Online gaming has become one of the world’s most lucrative industries and a blockbuster title can generate billions on the back of modest development costs. Within this highly competitive sector, …
How industry analysts can help promote your tech firm
Industry analysts such as Gartner and Forrester might be familiar names, but tech businesses are often unaware of exactly what they do or how they can help to promote their …
Competition for developers ‘putting tech firms under pressure’
Competition for skilled developers is putting firms under pressure and could potentially stifle the growth of the North West technology sector, according to research by the insolvency and restructuring trade …
North West team aim to be the new face of venture capital
A group of students from The University of Manchester have been selected to become the North West’s first ever team of student venture capitalists. The 17-strong team will work with Campus …
Clicks more risky than bricks in North West retail
Almost one in three online retail firms in the North West are at greater than normal risk of failure – a higher proportion than high-street clothing, footwear or general retail …
UK’s first ‘on campus’ VC seeks tech stars of future
A new venture capital firm is the first in the UK to build ‘on campus’ investment funds in partnership with leading universities. Campus Capital is launching its first £2m fund …