Technology PR

From start-ups and disruptive technologies to advanced industrial systems

Technology PR

PR can help you build profile in the UK and international markets. We have worked with clients ranging from SMEs to multinationals and trade bodies.

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Our experience covers sectors ranging from IT, software, hardware and cloud computing to security tech, 3D printing and ultrasonics. With an in-depth knowledge of finance, we are specialists in fintech and paytech.

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We tailor our services to suit companies at different stages – whether you are a start-up preparing to launch or a more established firm aiming to build profile, seeking further investment or preparing for a sale or an IPO.

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PR is one of the most cost-effective ways for tech companies to build their brand. We use news stories, articles, case studies, white papers and other techniques to generate media coverage and boost traffic to your website.

How a small firm built an international brand

PR can allow small companies to punch above their weight in an international marketplace and build a global client base, as Phoenix Inspection Systems shows. Turquoise PR founder Pauline Rawsterne worked with the company for over a decade until its sale to the US company Nova Instruments LLC in April 2014.

TRIMDavidSpiersPhoenix produces ultrasonic equipment to inspect installations in the nuclear, oil and gas and transport sectors. Turquoise PR generated a steady flow of coverage in key trade press.

Managing director Karl Quirk said: “PR proved a very cost-effective way of showcasing our expertise in front of an international audience. It succeeded in generating regular enquiries from companies which read about our projects and realised they had similar requirements.

“It helped us to establish a worldwide reputation and to punch above our weight in the marketplace. People tended to assume we were bigger than we actually were, which helped to hold our own against larger rivals.”

Producing regular content for the website also helped to improve its visibility before the search engines and drive international enquiries. Karl Quirk added: “It was a leap of faith for a small company to invest in PR but that investment has been more than justified.”

Find out more

 

Current and previous industrial clients include

  • NatWest Group Property
  • Tata Chemicals Europe
  • Shell
  • E.ON Energy from Waste
  • Hertel
  • Phoenix Inspection Systems
  • British Institute of Non-Destructive Testing
  • United Nations Industrial Development Organisation

News from Turquoise PR

Read our opinions and views on the latest industry news and insights.

Manchester tech firm skills shortage

Competition for developers ‘putting tech firms under pressure’

| Featured, Finance, News, Technology | No Comments

Competition for skilled developers is putting firms under pressure and could potentially stifle the growth of the North West technology sector, according to research by the insolvency and restructuring trade body R3 in conjunction with Manchester Digital.

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Technology PR offers tech firms the ability to create the visibility and familiarity needed for the success of their new products

Research backs value of technology PR

| Featured, Insights, Technology | No Comments

Why do some things catch on and become massive hits when similar ideas fail? And what is the secret to making products that people like? These are important questions for tech companies – or indeed any business with a new…

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Student VCs

North West team aim to be the new face of venture capital

| Finance, News, Technology | No Comments

A group of students from The University of Manchester have been selected to become the North West’s first ever team of student venture capitalists. The 17-strong team will work with Campus Capital, the innovative venture capital firm that operates in partnership…

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headlines

7 reasons for businesses to use PR

| Featured, Finance, Insights, Property, Technology | No Comments

‘What can PR do for my business?’ That is a common question from smaller businesses – so here are seven reasons to incorporate it as part of your marketing mix: 1. Reach the audience in the most cost-effective way As…

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