020 7993 5371 matt@daviesis.com

Technology PR

Technology PR

PR can help you build profile in the UK and international markets. We have worked with clients ranging from SMEs to multinationals and trade bodies.

Our experience covers sectors ranging from IT, software, hardware and cloud computing to security tech, 3D printing and ultrasonics. With an in-depth knowledge of finance, we are specialists in fintech and paytech.

We tailor our services to suit companies at different stages – whether you are a start-up preparing to launch or a more established firm aiming to build profile, seeking further investment or preparing for a sale or an IPO.

PR is one of the most cost-effective ways for tech companies to build their brand. We use news stories, articles, case studies, white papers and other techniques to generate media coverage and boost traffic to your website.

How a small firm built an international brand

PR can allow small companies to punch above their weight in an international marketplace and build a global client base, as Phoenix Inspection Systems shows. Turquoise PR founder Pauline Rawsterne worked with the company for over a decade until its sale to the US company Nova Instruments LLC in April 2014.

TRIMDavidSpiersPhoenix produces ultrasonic equipment to inspect installations in the nuclear, oil and gas and transport sectors. Turquoise PR generated a steady flow of coverage in key trade press.

Managing director Karl Quirk said: “PR proved a very cost-effective way of showcasing our expertise in front of an international audience. It succeeded in generating regular enquiries from companies which read about our projects and realised they had similar requirements.

“It helped us to establish a worldwide reputation and to punch above our weight in the marketplace. People tended to assume we were bigger than we actually were, which helped to hold our own against larger rivals.”

Producing regular content for the website also helped to improve its visibility before the search engines and drive international enquiries. Karl Quirk added: “It was a leap of faith for a small company to invest in PR but that investment has been more than justified.”

Current and previous industrial clients include

  • NatWest Group Property
  • Tata Chemicals Europe
  • Shell
  • NatWest Group Property
  • Tata Chemicals Europe
  • Shell
  • British Institute of Non-Destructive Testing
  • United Nations Industrial Development Organisation

Latest news from Turquoise PR

Read our opinions and views on the latest industry news and insights.

10 ways PR can help property developers and agents

Whether you are a developer, a real estate agent or other type of property professional, PR is one of the most cost-effective ways to promote your business and position yourself as an expert in the field. A property PR agency will help you to generate free editorial...

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How industry analysts can help promote your tech firm

Industry analysts such as Gartner and Forrester might be familiar names, but tech businesses are often unaware of exactly what they do or how they can help to promote their business. Here we explain the importance of building relationships with analysts and how to...

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M&A advisers: how to promote your role in a deal

Corporate lawyers and advisers play an integral role in M&A deals but once the transaction completes, they are often overlooked in the subsequent publicity. Yet it is important to publicise your role in transactions as clients often choose an advisor on the strength...

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