PR for the property sector
In the competitive world of commercial property, good communication can give companies an edge. With expertise in both real estate and financial PR, we are ideally placed to help property investors. We also work with agents, developers and other professionals.
PR for property investment and finance firms
Property finance companies that have used a property PR agency often tell us, ‘Our previous agency didn’t understand finance’. Certainly marketing a finance firm requires a different approach than a general property business, such as an understanding of the investment landscape, and there may be compliance issues involved too.
We work with companies at the intersection of property and finance including:
- Finance providers – such as mortgage companies, bridging finance firms, banks and P2P platform
- Investors – including private equity, real estate funds, infrastructure investors and private or family offices.
We can raise awareness of your products, services and your investment strategy using a combination of PR and digital techniques to achieve maximum impact.
PR for agents, developers and other professionals
From site acquisition and planning to sales and lettings, we work with professionals at all stages of the development cycle to raise their profile, promote their schemes and help them stand out in the market. As a boutique PR agency, we can also offer a cost-effective service to smaller independent firms and developers.
We work with:
- Commercial property agents – announcing deals and new instructions, demonstrating expertise and building trust with clients
- Developers – driving awareness of their developments, building their reputation and communicating their distinctive approach
- Professionals – helping property managers, lawyers and other specialists to showcase their work and enhance their reputation.
Crisis and reputation management
The nature of property is such that even the most careful and responsible company may find itself the focus of unwanted media attention. It may be an unexpected issue that suddenly comes to light such as a problem with cladding or safety standards; an incident on your premises; or in response to a planning application.
Whatever the cause, property issues can evoke strong emotions and it is unwise to ignore the situation, especially if the media have become involved. Failure to respond to allegations against you can imply that they are true which can in turn cause lasting damage to your brand.
We have extensive experience advising on crisis management, issuing statements and briefing journalists, ensuring that companies put their point of view across effectively to safeguard their reputation and their business.