Charterfields uses PR to raise its profile

By May 2, 2011Finance, News

Charterfields, a privately-owned chartered surveying practice with offices in Sheffield, Manchester and London, has appointed Turquoise PR to raise its profile.

Charterfields provides valuation and disposal services on behalf of clients including insolvency practitioners and insurers. A key focus of the PR campaign will be helping to raise awareness of any business sales it is handling, as well as auctions and online sales of assets.

Pauline Rawsterne of Turquoise PR will be working alongside Terry Holland at graphic design agency fromday1 and media buyer Eliot Lowe of All About Media to provide an integrated marketing service. The team will be reporting to Charterfields director Ian Maycock, who heads the Manchester office.

Pauline Rawsterne said: “Charterfields are using PR alongside more conventional advertising to get the most out of their marketing budget when promoting sales of businesses or assets. They will also use it to raise the profile of the business as a whole and showcase their abilities.

“The co-operating between the different agencies is a good example of the way in which modern technologies including online file sharing now allow external suppliers to work together to provide a fully integrated service.”

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