Clients
Here are some of the organisations we currently work with or have done so in the past:
Financial PR
R3 – the insolvency trade body
Clydesdale & Yorkshire Bank Corporate & Structured Finance
Andersen and Mazars – accountancy
Brown Shipley – banking and corporate finance
Close Private Asset Management – investment management
FC United – independent football club
Legal and professional services PR
Charterfields – international asset managers
North of England Excellence – quality management
Brabners Chaffe Street and Berg Legal – lawyers
GVA Grimley – surveyors and property agents
Regeneris Consulting – economic and regeneration consultants
HTA Architects
Centrepoint Insurance
Strategi – recruitment
Established Legal – recruitment
Technology and innovation PR
TrusTECH – the NHS North West Innovation Hub
Phoenix Inspection Systems (ultrasonics)
The British Institute of Non-Destructive Testing (BINDT)
Slo Drinks – drinks for dysphagia sufferers
The Department of Trade and Industry
The United Nations Industrial Development Organisation
Reidmark – software
How PR can help build a global reputation
Even small companies can achieve significant benefits from the use of PR, as Phoenix Inspection Systems shows.
Phoenix equipment is used around the world to test safety-critical installations such as power stations, oil rigs, petrochemical plant and rail lines. Turquoise PR founder Pauline Rawsterne has been advising the company for over a decade, producing stories and feature material to ensure a steady flow of coverage in key trade press.
Managing director Karl Quirk says: “NDT is a truly international industry and our clients come from all over the world. Pauline has helped us to generate regular coverage in the UK trade press and overseas publications, including the US trade journal. For us, PR has proved a very cost-effective way of showcasing our expertise in front of an international audience.
“It succeeds in generating regular enquiries from companies which read about our projects and realise they have similar requirements. It has helped us to establish a worldwide reputation and to punch above our weight in the marketplace. People tend to assume we are bigger than we actually are, which helps us to hold our own against larger rivals.”
The website is also a key element in Phoenix’s marketing toolkit. Turquoise PR produces regular content for the site and monitors traffic regularly to see how effective PR is improving its visibility before the search engines.
Karl Quirk adds: “It was a leap of faith for a small company to invest in PR but that investment has been more than justified. Over the years we have also found ways of using PR in conjunction with other marketing methods to get the most out of our marketing budget.”