About

Turquoise PR was established by Pauline Rawsterne, a former journalist with over ten years’ experience in public relations.

Pauline started her career working on newspapers including the Warrington Guardian, Chester Tonight and the Lancashire Evening Post and went on to edit a variety of business and trade publications.

She spent four years with Nimtech, the former North West
technology centre, where she led a team providing publications, websites and literature on behalf of clients including the Department of Trade and Industry and the UN’s industrial development agency UNIDO.

Since moving into PR, she has advised clients including law and accountancy firms, corporate finance advisers, insurance companies, banks and investment managers, insolvency practitioners, recruitment agencies, regeneration and property bodies and technology companies.

Turquoise PR works with associates in a range of disciplines including website design, digital media and market research to offer an integrated marketing service.

Five reasons to use PR

1. PR is one of the most persuasive and cost-effective of all marketing techniques.

2. As it focuses on gaining free coverage in the media, PR is usually better value than paid-for advertising and it also carries more weight with the audience.

3. Being featured in new stories and articles is an excellent way to showcase your work and your expertise before both new and existing clients.

4. Regular media coverage boosts the profile of your brand. In the longer term as the company’s name becomes better known, it also raises the value of the business as a whole.

5. Online PR also helps drive traffic to your website and raise your ranking in the search engines.